According to New York City-based Transportation Alternatives' Street Beet, "With millions of people looking for simple and sensible ways to shrink their carbon footprint, a new Transportation Alternatives website, RollingCarbon.org, is helping New Yorkers calculate the environmental impact of their daily trips around town.... Along with the website's carbon calculator, RollingCarbon.org is filled with carbon-saving tips, links to help folks green their commutes and a detailed report that explains the connection between commute mode and carbon output in easy to understand language. Check out RollingCarbon.org today."