Less than a year after Staten Island leaders vowed to do something about the number of pedestrians struck by speeding cars, they've held true to their word. NY1's Amanda Farinacci filed the following report about an aggressive campaign to make the streets safer.Calling it the beginning of the end of speeding, a group of elected officials, medical and transportation experts kicked off an ambitious campaign to get Staten Island drivers to slow down. It's called "Speeding, There's No Excuse.""The idea here, again, is to really stigmatize speeding and reckless driving," says Paul White of Transportation Alternatives. "These graphic ads really turn your stomach when you look at them, and that kind of impact is what we're going for."The ad shows the face of a bike-rider and the words "Died. To Cash A Check." Drawing off the success of a similar campaign in England, the grass-roots campaign came about because of alarming rate of car accidents that injure pedestrians in the borough.Nearly one in seven people admitted to Staten Island University Hospital Trauma Center is a person hit by a car; that's higher than the city-wide average and four times the national average."What we're trying to avoid is more occurrences of these types of headlines, where a senior citizen is struck down while simply crossing Hylan Boulevard in the middle of the afternoon," says Councilman Michael McMahon."We have the perfect storm unfortunately on Staten Island. We have a combination of an addiction to the automobile that stems from a lack of mass transportation. We have an infrastructure that's inadequate, and we have a growing incidence of ignorance, stupidity and selfishness," says Councilman James Oddo.About 80 signs will go up all over the Island, including commuter hubs like bus stops, the ferry, and along the Staten Island Rapid Transit, because officials believe that pedestrians need to be reminded to be safe, too."We believe that pedestrian vigilance and compliance with pedestrian walking regulations is as important as driver safety and decrease in speed," says trauma surgeon Dr. Jeffrey Nicastro.The group plans to enlist the help of the NYPD, hoping that the threat of being pulled over will deter drivers from speeding. So far, the NYPD has no plans to add traffic cops on the island, but says it's constantly revisiting the issue.