A new campaign is underway to help drivers and bicyclists do a better job of sharing the road and reduce the number of deadly accidents.

Eyewitness News reporter Sandra Bookman shows us how they are trying to make the streets more "bike-friendly."

Bicyclists in New York already have nearly 200 miles of so-called "bike-friendly" streets at their disposal.

But a new report examining bicycle fatalities and injuries over the last decade has prompted a new city-wide safety initiative.

"What we're doing today is improving some of the structure," New York City Health Commissioner Dr. Thomas Frieden said. "So that it will be more likely that people will be safer when they bicycle."

The plan is a joint effort by the health, transportation and parks and recreation departments. It calls for the addition of 200 miles of new bike paths, lanes and routes over the next three years, to be spread through all five boroughs.

Also planned is new signage designed to remind motorists and bicyclists that they must share the road.

"It's our goal to be able to get everybody a fair share of what they need to use in the city of New York," DOT Commissioner Iris Weinshall said.

Bicycle advocacy groups are applauding the effort.

"By creating more bike lanes, they're creating more safe space and making it much safer to ride a bike in the city," said Noah Budnick, of Transportation Alternatives.

But some bikers say while they like the idea of new bike paths and lanes, there should also be tougher enforcement for those who don't recognize bikers rights or right-of-way.

"I think [it will be more effective] if they give more tickets for cabs and cars cutting people off," one bicyclist said. "And for double parking too, because a lot of times its double parking. You have to go around a truck and then a car almost kills you.

The first 40 of those 200 new bike lanes are expected to be in place by the end of the year.