The Biking Rules Public Service Announcement and Photo Competition will now be screened at one of New York City's premier venues: the Brooklyn Academy of Music. The festival will show on November 17, when dozens of filmmakers and photographers will compete to produce PSA's and media that promote civic cycling in NYC.

The Biking Rules's PSA competition's goal is to develop viral media that will carry the message of civic cycling to NYC's 185,000 cyclists and beyond. The competition has two categories: videos and photos that promote cycling in New York City, as well as video and photos that convey one of the tenets of the Biking Rules "Street Code," such as yielding to pedestrians and keeping off the sidewalk.

Winning submissions will receive up to a $4,000 cash prize. In addition, Kona USA will give away two Smoke bikes at the Biking Rules PSA Festival in addition to donating $25 to Transportation Alternatives' bicycle advocacy work for every Kona Smoke model sold at NYC Velo and Mod Squad through September 30.

"Transportation Alternatives sets an example for the whole nation, and Kona is thrilled to help them make New York City a safer, better place for cyclists and pedestrians," says Cory Blackwood of Kona USA.

The deadline for entries has been extended to September 28, 2009. Submissions are being received at bikingrules.org/PSA.

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