Milestones

A Bike Friendly Business District
More than 150 businesses and cultural institutions in the East Village and Lower East Side have partnered with Transportation Alternatives to form the city’s first Bike Friendly Business District. In addition to supporting bike-infrastructure improvements in the community, participating establishments will offer discounts and deals to patrons who arrive by bicycle, and several businesses have committed to making deliveries by cargo bike. But the arrangement is more than a one-way street for area cyclists: roads that prioritize biking and walking and include amenities like bike lanes and pedestrian plazas have been proven to boost retail sales up to 49 percent, according to a new DOT study.
Bike Ambassadors
The National Women’s Bike Summit
Some of the brightest minds in bicycling got together in Long Beach, California, this past September for the first ever National Women’s Bike Summit. Transportation Alternatives’ Director of Bicycle Advocacy, Caroline Samponaro, who sits on the Summit’s advisory board, was on hand and reports, “It was a great event. The number of women leading within the bike advocacy movement, and the number of women getting out and riding, are crucial parts of the growth in bicycling in New York City and across the country.” We couldn’t agree more.
Bike League
Andrew Hinderaker
Ambassadors in Action
Transportation Alternatives’ Bike Ambassadors have been busy this fall, spreading the message of safe cycling from Brownsville, Brooklyn—where they led a series of community-sponsored rides—to East Harlem—where they celebrated the extension of the First and Second Avenue protected bike lanes with local cyclists and bike friendly businesses in the community. This winter, you might see them in the street, distributing Biking Rules handbooks with A+ Couriers.
Andrew Hinderaker
Brooklyn’s Big Bike Counts
On a recent Sunday afternoon, the bike traffic along Kent Avenue in Williamsburg, Brooklyn, outnumbered the car traffic 501 to 429. And during the morning rush hour, bicycle-use on Bergen Street at Fourth Avenue accounted for 40 percent of all traffic. That’s what a group of Transportation Alternatives’ Brooklyn Volunteer Committee members figured out after a heated conversation led to a friendly bet. “I speculated that bikes account for more than half the traffic on certain streets at certain times of the day,” said Doug Gordon, who helped organize the 10 volunteers responsible for collecting the data. “Turns out I was right,” he added, but wouldn’t say what he won.