Winter 2004, p.27

About T.A.
T.A. in the News: Millions see, hear and read what T.A. has to say!

When the subject is bicycling and pedestrian issues, traffic, street safety, car-free parks and sensible transportation, the press turns to T.A. for insights. In 2003, T.A. was cited 161 times in local and national newspapers. You can read those articles at www.transalt.org/media. T.A. was also mentioned in a roughly equivalent number of TV and radio stories. Additionally, 800,000 people visited our Web site, 25,000 regularly read our online bulletin and 12,000 people read Transportation Alternatives Magazine in 2003.

Through newspapers, TV, radio and the Internet, T.A. pushes for better walking, bicycling and sensible transportation by influencing popular opinion, reaching new supporters and keeping our agenda in the public eye. In this day and age, mass media is the public town square, and “press hits” are the advocacy and political coin
of the realm. The more press T.A. gets, the more we can influence the government to make streets safer and quieter, and better for walking and bicycling. Of course,
T.A. also wins when our message is picked up and amplified by others, like when the New York Times editorialized in favor of banning car alarms and in support of the Manhattan Waterfront Greenway, and the Daily News spoke out for more red light cameras, completing the Hudson River Greenway and cracking down on killer drivers. Below are some of our favorite recent press clips.

“Hundreds of pedestrians killed in traffic accidents,” Newsday, November 9, 2003

“All That Noise for Nothing,” The New York Times, December 11, 2003

“Report: East River Tolls Would Boost Revenues, Reduce Traffic,” NY1, September 29, 2003

“Great Greenway,” New York Sun, October 17, 2003

“Advocates say M23 bus is slower than chickens and penguins,” WCBS 880, November 13, 2003

“Licensed to kill: Law goes easy on deadly drivers,”
Daily News, November 8, 2003

“Prospect Park Neighbors Fight To Ban Cars From The Park,” WABC, April 22, 2003

“Mad as Hell Dept.: Cause for Alarm,” The New Yorker, January 5, 2004
 


On November 5th, the Daily News was spurred to launch a campaign to change the law to make it easier for district attorneys to convict killer drivers. T.A. worked with the Daily News on its featured campaign, “Save a Life, Change the Law” and on its series of follow up articles. The News’ campaign is a prime example of the power of working with the press to influence public opinion and policy.