This was the year that Bike Week NYC became Bike Month NYC, and it showed. T.A., in concert with 75 partners, made the utmost of the extra 21 days afforded what was the thirteenth annual May celebration of biking in the Big Apple.
Bike Month NYC participants had their pick of 200 events in all five boroughs, DOT sponsored a subway and bus ad campaign (“Get the Best Seat in Town”) and three-dozen cycling stories ran in New York City newspapers, TV and radio outlets. In addition to the 110,000 people that bike each day in New York City, T.A. estimates that the subway and bus ads and media stories got the good word to over a million New Yorkers.
Deputy Mayor Daniel Doctoroff embodied the City’s unprecedented backing of Bike Month NYC as he rode from his home on the upper west side to the gateway to City Hall, dismounted, walked his bike to the City Hall steps, then issued a proclamation celebrating Bike Month.
DOT Commissioner Weinshall followed suit by making appearances at Bike New York’s Five Borough Bike Tour and the NYC Bicycle Show; Commissioners Benepe and Podziba joined the Bike to Shea Day ride; Borough Presidents Carrión and Markowitz biked to work with fellow Bronx and Brooklynites; and Borough Presidents Fields (Manhattan), Marshall (Queens) and Molinaro (Staten Island) provided rest stops for bike commuters.
Staff from the BP’s offices and the Departments of Parks, Planning and Transportation passed out thousands of 2004 NYC Cycling Maps, lights and bells.
Community and bicycling organizations sponsored 200 rides, tours, races, films, art and repair classes throughout the NYC metropolitan area. Highlights included racing at the Kissena Track, the always popular and ever improving Bicycle Film Festival, and Bike to Shea Day.
T.A. is still getting calls
asking why bike month can’t last all year long.
LEFT: “In our beautiful city, bicycling is a great way to enjoy historic and new buildings, spring and summer gardens, and spectacular vistas…It’s time for more New Yorkers to participate in this healthy, active sport. Let’s bike!” Proclaimed Deputy Mayor Daniel Doctoroff at the May 7 Bike Month NYC celebration at City Hall.
ABOVE: The Department of Transportation sponsored a citywide subway and bus shelter ad campaign featuring 1,000 subway ads and one hundred bus shelter ads.
ABOVE: On April 24, track racing returned to Kissena Velodrome in Queens.
LEFT: The DOT’s bicycle program worked with NYC Parks Department and Sports Commissioner to produce the first-ever Bike to Shea Day ride on May 23. The ride featured valet bike parking at Shea Stadium (courtesy of T.A.) for the seventy people who rode there from the UN’s Dag Hammarskjold Plaza in Manhattan.
T.A. in the News
We’re reaching more people than ever before. T.A. was mentioned in the news 100 times in the first six months of 2004 (a 67% increase over last year at this time). Our executive director and program staff have been quoted in papers throughout the five boroughs and beyond. We’ve also been featured prominently on local television and radio.
By providing the press with
timely information about issues New Yorkers care about we’ve managed to get the
public talking about car-free parks, Safe Routes to School, bicycle commuting
and other topics near and dear to our members. But that’s not all.
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